Goguma exists as a medium to introduce Korean-based culture to toddlers and children around that age. As a playground, we ensure every child will learn while playing around the area. Start with the Korean hangul as the base of the Korean culture, and ensure every child at least knows about it through a mascot/characters visualization. The brand direction will be centered within the word "Play and learn hangul together with "Goguma". Later, the key visual will be visualized as a hangul character spreading across the area and brand collaterals. The color palette will be focused mainly on primary and secondary colors to impact various cognitive functions of children, including memory, problem-solving, and creativity The children will be given a handbook as a learning agenda to take home. several pages provided such as writing and coloring the hangul to train children's cognitive functions.